- Lead and manage the marketing team , setting explicit priorities, KPIs, campaign ownership, and performance expectations.
- Plan, execute, and optimize email marketing campaigns using Zoho Campaigns , Zoho CRM, and other marketing platforms.
- Drive B2B lead generation through LinkedIn, email outreach, website inquiries, databases, and digital marketing initiatives.
- Build and optimize email sequences , audience segmentation, A/B testing, automation, lead nurturing, and follow-up strategies.
- Manage and optimize the company website, landing pages, and content for improved user experience and conversions.
- Implement and monitor SEO strategies , including keyword research, on-page SEO, technical SEO, and content optimization.
- Maintain and update Zoho CRM , ensuring accurate lead management, campaign tracking, lead nurturing, and reporting.
- Analyze campaign and lead-generation performance using Google Analytics, Search Console, Zoho Analytics, and other reporting tools.
- Collaborate with Sales, Design, and Operations to improve lead quality, marketing-to-sales conversion, branding,
and business growth.
What We're Looking For:
- Proven experience in leading and managing a marketing team , with responsibility for targets, execution, mentoring, and performance.
- Strong hands-on experience in Email Marketing and B2B Lead Generation .
- Demonstrated experience in generating and nurturing qualified leads and improving campaign-to-conversion performance.
- Experience with Zoho CRM, Zoho Campaigns , and marketing automation tools.
- Knowledge of WordPress or similar CMS platforms.
- Proficiency in Google Analytics, Google Search Console , and digital marketing reporting.
- Strong understanding of LinkedIn marketing , B2B outreach, branding, and content strategy.
- Proficiency in MS Excel and PowerPoint.
- Excellent written and verbal communication, leadership, analytical, and problem-solving skills.
Required Skills & Tools:
- 8–12 years of experience in B2B digital m
📌 Marketing Lead (Noida)
🏢 Mepa2z
📍 Noida