Job Purpose
To manage regional sales performance, customer development, sales team productivity, collection support, CRM discipline, and business growth across all assigned product lines within the assigned region.
Key Responsibilities
- Develop and execute the regional sales plan in line with company targets.
- Achieve regional sales targets, gross margin targets, and collection support objectives.
- Supervise Sales Engineers and Sales Coordinators within the assigned region.
- Review the regional sales pipeline weekly and ensure opportunities are updated in CRM.
- Identify recent customers, projects, dealers, factories, workshops, contractors, and industrial opportunities.
- Support Sales Engineers in major customer visits, negotiations, technical-commercial discussions, and complex quotations.
- Coordinate with Product Manager for product positioning, pricing input, and technical-commercial support.




- Coordinate with Accountant on overdue customer balances and lead customer-facing collection follow-up for the region.
- Ensure Sales Engineers complete technical information required for sales-to-service handover.
- Provide regular forecasts, market feedback, competitor updates, and performance reports to the General Manager.

Technical Responsibilities
- Maintain broad knowledge of company product categories and industrial applications.
- Support product-specialist Sales Engineers in matching customer needs with suitable solutions.
- Review major technical-commercial proposals before submission where required.
- Identify training needs for regional sales staff and coordinate with Product Manager.
- Monitor product performance feedback from regional customers.

Sales / Service / Operational Responsibilities
- Drive regional revenue, margin, and

📌 REGIONAL SALES MANAGER (India)
🏢 Asmacs
📍 India