Digital Marketing Manager – SaaS / Software
Experience: 5–8 Years
Employment Type: Full-Time
Department: Digital Marketing
Industry: SaaS / Software Product
Notice Period: Immediate to less than 30 days
Relevant Experience: Minimum 2–3 years of experience in a SaaS / Software Product Company
Reporting To: Management
Location: Erode

Accommodation will be provided for outstation candidates

About the Role
We are looking for an experienced and results-oriented Digital Marketing Manager with proven experience in a SaaS or Software Product Company to lead digital marketing initiatives and drive measurable business growth.
The ideal candidate will have robust hands-on experience in performance marketing, SEO, lead generation, content marketing, website optimization, and digital campaigns for software products.

Key Responsibilities: SaaS Product Marketing
Develop and execute digital marketing strategies for SaaS/software products.
Understand target customers, industry segments, competitors, use cases, and customer pain points.




Create campaigns based on customer segments and product use cases.
Develop strategies to increase product awareness, enquiries, demos, trials, and paid subscriptions.
Support new product and module launches and promotional campaigns.
Lead Generation
Generate qualified leads through digital marketing channels.
Develop and manage campaigns for product demos, free trials, enquiries, and direct sales.
Work closely with the Sales/BDM team to improve lead quality and conversion.
Track leads from initial enquiry through demo and final conversion.
Continuously optimize lead quality and acquisition costs.
Performance Marketing
Manage and optimize Google Ads, Meta Ads, LinkedIn Ads, and other relevant advertising platforms.
Plan campaign budgets and monitor campaign performance.
Track and optimize key metrics such as CPL, CAC, CTR, conversion rate, and ROAS.
Conduct A/B testing for advertisements, landing pages, offers, and audiences.
Identify high-performin

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