We are looking for a senior brand leader who can own the entire consumer-facing expression of Cumin Co.

This is not a role limited to campaigns, social media or communications. You will own the brand across consumer insight, positioning, creative, content, product storytelling, launches, creators, PR, partnerships, retail experiences and integrated campaigns.

Importantly, you will also own and build Cumin Co.'s internal content factory and creative studio — including designers, content creators, copy, video, photography and production capabilities — with the ambition of making Cumin Co. one of the fastest and strongest content-producing consumer brands in India.

You should be equally comfortable defining the annual brand strategy, reviewing packaging or a campaign with a designer, building the launch playbook for a new category, directing a product shoot, analysing consumer research, and figuring out what Cumin Co. should be talking about tomorrow morning.
The mandate is straightforward:

Make Cumin Co. one of the most distinctive,



desirable and talked-about kitchenware brands in India — and build the internal creative machine capable of doing that every single day.
What You Will Own1. Brand Strategy & Positioning
Own and continuously sharpen Cumin Co.'s brand positioning, consumer proposition and brand architecture.
Translate business ambitions into a clear annual and quarterly brand strategy.
Build distinctive brand codes across visual identity, tone of voice, product storytelling and consumer experience.
Ensure consistency while allowing the brand to evolve as we enter new categories and channels.
Develop a deep understanding of our core and emerging consumer cohorts through research, focus groups, social listening, customer conversations and first-party data.
2. In-House Content Factory & Creative Studio
You will have end-to-end ownership of Cumin Co.'s internal creative organisation.
This includes building and managing an in-house team across:
Graphic design
Brand de

📌 Head of Brand Marketing (Gurugram)
🏢 Cumin
📍 Gurugram