We are looking for a dynamic professional to lead User Marketing & Influencer Marketing initiatives for specific business categories. The role will own end-to-end influencer marketing programs, user social media platforms, content creation, digital amplification, and MarTech-based dissemination of user-focused marketing initiatives.
Key Responsibilities
Develop and execute influencer marketing strategies
Identify, onboard and manage influencers/creators
Manage user-focused social media handles and content calendars
Create engaging short-form video and static content
Drive content amplification and performance tracking
Leverage MarTech platforms for user engagement and communication
Collaborate with agencies, content creators, category and sales teams
Use cutting-edge approaches as platforms algorithms evolve
Ideal Candidate
8+ years of experience in Influencer Marketing, Content Marketing, social media marketing.
Strong understanding of content creation, creator partnerships, and digital growth
Data-driven experience of tracking campaign performance and ROI
Excellent stakeholder and agency management skills
MBA Graduate (Preferred)

📌 Marketing Manager (Mumbai)
🏢 Pidilite Industries
📍 Mumbai