Job Description – Marketing Associate
AI Workflows, GEO & Demand Generation
Location: Gurgaon (On Site)

Role Overview
This person will help scale Signzy’s marketing engine while applying AI workflows and agents to make the team faster, more consistent, and more effective.
You will own meaningful parts of campaign and growth operations, spanning AI-enabled research and content workflows to social distribution, SEO/GEO initiatives, outbound lead qualification, reporting, and experimentation.
Cold calling and sales-lead qualification are core responsibilities, not occasional support work.

What You’ll Do
AI Workflows & Automation
● Own and optimize AI-enabled marketing workflows for market research, content production, campaign operations, lead enrichment, outreach preparation, reporting, and follow-up.
● Configure, train, test, and improve AI agents, including Hermes-style agents, for marketing, research, content, and sales-development workflows.
Social Media & Content
● Plan and execute social-media campaigns, especially LinkedIn, including editorial calendars, posts,



executive-led content, distribution, engagement, and performance analysis.
SEO & GEO
● Lead SEO and GEO execution, including topic strategy, content briefs, technical/on-page recommendations, competitive analysis, citation/AI-visibility tracking, and performance reporting.
● Use and improve SEO/GEO tools and dashboards to identify content and visibility opportunities.
Demand Generation & Lead Qualification
● Build target-account lists, research decision-makers, enrich prospect data, and maintain high-quality CRM hygiene.
● Qualify sales leads through cold calling: conduct outbound calls, validate prospect fit, uncover pain points and buying context, manage objections, identify decision-makers, score leads, and set meetings for the sales team.
● Partner with Sales and internal stakeholders to translate market feedback into improved messaging, offers, landing pages, content, and campaign tests.
Reporting

📌 Marketing Associate (Gurugram)
🏢 Signzy
📍 Gurugram