What You'll Own

1. GTM Data, Database & Account Intelligence
● Own and maintain the marketing database, ensuring data quality, enrichment, hygiene,
and compliance.
● Segment audiences based on industry, persona, buying stage, account tier, engagement
behavior, and intent signals.
● Enrich accounts and contacts using firmographic, technographic, behavioral, and intent
data.
● Build and maintain account intelligence for strategic accounts within our Book of
Accounts.
● Identify relevant buying signals and triggers that indicate when an account may be ready
for outreach.
● Map relevant personas and buying committees within target enterprise accounts.
● Continuously improve the quality and depth of account and contact intelligence.
2. Intent-Led Marketing Campaigns
● Build and manage intent frameworks across GTM and intent-data platforms to identify
accounts showing buying intent based on relevant market and account signals.
● Build workflows to identify, enrich, and prioritize accounts showing meaningful buying
intent.




● Identify the right contacts and personas to engage within those accounts.
● Develop personalized email campaigns based on the specific intent signal, account
context, and buyer persona.
● Partner with BDRs to ensure high-intent accounts are acted on quickly.
● Build automated workflows that trigger the right marketing or outbound action when an
account demonstrates intent.
● Measure and optimize intent-led campaigns based on engagement, meetings, and
pipeline generated.
3. ABM for the Book of Accounts
● Build and execute 1:1, 1:few, and 1:many ABM campaigns.
● Develop account-specific and persona-specific messaging for strategic accounts.
● Monitor account-level engagement and identify opportunities for deeper penetration.
● Build campaigns around relevant account triggers, business events, intent, and
engagement.
● Partner closely with Sales to align account priorities, messaging, and outreach.
● Create personalized multi-touch journeys across email

📌 GTM Engineer (Bengaluru)
🏢 GoComet
📍 Bengaluru