Qualification

Any Bachelor’s or Master’s Degree in English medium, schooling throughout English medium preferred.

Skills

Impeccable English and creative writing skills
3+ years of full-time agency experience as a creative strategist or copywriter, preferably at a full-service creative agency; SEO writing experience irrelevant
Must have a clear understanding of what is expected from a creative strategist along with proven work experience in the role
Great ideation and copywriting skills in all the three languages – English, Hindi, and Gujarati
Must be always updated with the trends (marketing, national, global) and should be an expert at social media and AI usage
Must be excellent at client and internal communication, should be able to speak with confidence, insight, and maturity
Should be able to work individually, taking ownership of the entire project
Should be a smart team player with a balanced approach towards dealing with challenging projects and people
Should have worked on 360-degree branding strategies/ copywriting projects

Job Description





Creating research and insight-based pitches for new business requirements focused on strategy and creative direction
Conducting deep and smart industry research focused on consumer behaviour, market size, and industry trends to identify gaps
Developing insights based on the identified gaps, strong enough to differentiate the brand and its offerings as per the business objectives
Conceptualising and writing creative copy for suggested deliverables and activities like brand positioning, tagline, brand story/ manifesto, campaign concepts, hero creatives (brand film scripts/ print/ OOH/ radio/ social media content etc.)
Creating long-term and short-term brand strategies, Go-To-Market strategies, launch strategies, and content plans for brands, whenever required
Presenting the cohesive pitch internally to the Head of Strategy & Brand Solutions (+ Founder on an occasional basis) and perfect the deck as per the feedback and sug

📌 Creative Strategist (Ahmedabad)
🏢 Communication Crafts
📍 Ahmedabad