Designation: Manager – Digital Marketing
Department: Communications & Branding
Reporting to: Head- Communications & Branding
Team: Social Media + Performance Marketing & Communications
Experience: 7–8 years
Position: 1
Role Overview
We are looking for a Manager – Digital Marketing to lead UDIT's digital marketing ecosystem across social media, performance marketing, third-party sites (like sikhsha, CollegeDunia etc.) CRM and admissions communications. The role will be responsible for bringing together brand storytelling and performance-led marketing to build awareness, engagement and measurable admissions outcomes.
Key Responsibilities
Develop and lead the university's integrated digital marketing strategy across social, paid media, CRM and digital campaigns.
Lead and mentor the Social Media and Performance Marketing & Communications teams.
Oversee social media strategy, content planning and campaign execution across platforms.
Develop and manage performance marketing campaigns across Google, Meta and other relevant platforms.
Align paid campaigns,



CRM communication and content with admissions and institutional objectives.
Monitor campaign performance, identify insights and continuously optimise campaigns.
Develop digital campaigns around admissions, programmes, events, institutional initiatives and brand narratives.
Work closely with the Brand Strategy & Editorial team to translate institutional narratives into compelling digital campaigns.
Collaborate with the Creative Studio to ensure all digital communication is strategically robust, visually consistent and platform-appropriate.
Establish reporting frameworks and dashboards to track reach, engagement, leads, conversion and campaign effectiveness.
Stay abreast of emerging digital platforms, AI-led marketing tools, audience behaviour and evolving digital trends.
Desired Profile
7–8 years of experience in digital marketing, preferably across education, consumer, lifestyle, media or other content-led businesses.
Str

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