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Designation – Assistant Vice President – Lending (Merchant Lending)
Location: Noida
Department: Lending / Sales
Experience: 12+ Years
Working Days: 6 Days
Reporting To: Chief Business Officer (CBO)
About the Role
We are looking for a high-impact Assistant Vice President – Lending to lead and scale our Merchant Lending business. The role will be responsible for driving sales, merchant acquisition, loan sourcing, disbursements, revenue growth, and portfolio expansion through a large field sales network.
The incumbent will own business performance across assigned geographies and lead a multi-layered sales organization to deliver aggressive growth targets while maintaining strong portfolio quality and operational discipline.

Key Responsibilities / KRAs
Own end-to-end sales performance and business growth for the Merchant Lending portfolio across assigned geographies.
Deliver monthly, quarterly, and annual targets covering merchant acquisition, loan sourcing, disbursements, revenue, and portfolio growth.
Lead, mentor,



and scale a large field sales organization comprising Area Managers, Team Leaders, and Sales Executives.
Drive high-volume loan sourcing by improving merchant activation, sales productivity, funnel conversion, and field execution.
Monitor daily business performance, productivity, conversion ratios, disbursement volumes, revenue, and other critical lending metrics.
Develop and execute go-to-market strategies to accelerate growth, expand market presence, and improve market share.
Recruit, develop, and retain high-performing sales leaders while building a strong performance-driven culture.
Identify recent markets, channels, merchant segments, and business opportunities to expand the lending portfolio.
Work closely with Credit, Risk, Operations, Collections, Product, Finance, and other stakeholders to ensure sustainable business growth and portfolio quality.
Ensure adherence to compliance, audit, opera

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