KASS CARE - Performance Marketing Executive

Location: Kolkata, West Bengal

Company: Kass Care

Experience Required: 1.5 - 3 Years

Preferred

About the Role

Kass Care is looking for a Performance Marketing Executive who can drive customer acquisition,

should have hands-on experience in Meta Ads and Google Ads, preferably in an E-commerce

environment and digital marketing agency setup.

Key Responsibilities
- E-commerce Performance Marketing - Drive online sales and customer acquisition through paid

media channels.
- Optimize product campaigns for maximum conversions and revenue.
- Coordinate with design and content teams for high-performing ad creatives.
- Analyze customer behavior and conversion funnels.
- Meta Ads Management - Plan, execute, and optimize Facebook & Instagram advertising

campaigns.
- Monitor campaign performance and improve ROAS, CTR, CPC, and conversions.
- Create audience segments, lookalike audiences, and retargeting campaigns.
- Conduct A/B testing for creatives, copies, and campaign strategies.




- Google Ads Management - Manage and optimize Google Search, Display, Shopping,

Performance Max, and YouTube campaigns.
- Perform keyword research, bidding strategy optimization, and competitor analysis.
- Track campaign performance and implement data-driven improvements.
- Analytics & Reporting - Track and analyze campaign performance using Google Analytics, Meta

Business Manager, and Google Ads Manager.
- Prepare weekly and monthly performance reports.
- Monitor KPIs such as ROAS, CPA, CAC, CTR, Conversion Rate, and Revenue Growth.
- Market Research & Strategy - Stay updated with the latest digital marketing trends and platform

updates.
- Identify recent growth opportunities and scaling strategies.
- Analyze competitor campaigns and industry benchmarks.

Required Skills:
- Strong hands-on experience in Meta Ads (Facebook & Instagram Ads).
- Expertise in Google Ads.
- Experience with Google Analytics, Google Tag Manager, and Pixel Tracking.
- Kn

📌 Performance Marketing Executive (Kolkata)
🏢 Kase Care
📍 Kolkata