Marketing |Bengaluru

Lead Digii’s marketing engine through its next growth phase. As Head of Marketing, you’ll craft bold strategies, fuel demand, shape our brand, and drive product narratives that resonate. Own the story, inspire a high-performing team, and position Digii as the category leader in higher education SaaS.

Key responsibilities include:
Strategy and Leadership:
- Define and execute a comprehensive marketing strategy aligned with business goals for rapid yet sustainable growth.
- Lead, mentor, and expand a high-performing marketing team, fostering a culture of innovation, collaboration, and accountability.
- Partner closely with the CEO, Product, Sales, and Customer Success teams to align on business objectives and market opportunities.

Brand Building and Positioning:
- Establish Digii as the leading brand in the higher education SaaS space, emphasizing its transformative impact on campuses.
- Develop and implement brand messaging, tone of voice, and a visual identity that resonates with educational institutions, administrators, and decision-makers.




- Build and execute a cohesive PR and media strategy to increase visibility through press releases, media coverage, and interviews.
- Ensure consistency in brand messaging and identity across all touchpoints, including digital platforms, marketing materials, and customer interactions.
- Regularly measure brand health metrics such as brand awareness, share of voice, and perception, using data to refine strategies.

Demand Generation and Growth Marketing:
- Design and execute integrated, multi-channel demand generation strategies that align with buyer personas, driving high-quality leads and expanding the sales pipeline.
- Leverage account-based marketing (ABM) techniques to target key decision-makers in higher education institutions, personalizing outreach for maximum impact.

Product Marketing:
- Lead go-to-market (GTM) strategies for recent product launches and feature updates, ensuring impactful adoption a

📌 Head of Marketing (Bengaluru)
🏢 Digii
📍 Bengaluru