Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy perks, data and resources they need to feel their best. Here, you will find a culture guided by inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health optimization on a global scale. Join us to start Caring. Connecting. Growing together.
- Primary Responsibilities:
- Create compelling content (articles, blogs, white papers, case studies, social posts, infographics) using approved creative briefs and messaging guides to increase visibility and adoption of Optum products and services, with greater ownership of content quality, messaging clarity, and audience alignment
- Support successful product launches and integrated campaigns through solid storytelling and content execution aligned to business objectives,



while proactively identifying content opportunities and gaps
- Repurpose long-form content into high-impact short-form assets to maximize reach and engagement across channels, with increasing responsibility for channel-fit optimization and performance improvement
- Manage creation of event-related assets, including booth designs, event materials, and supporting social media content, ensuring consistency of brand presence and messaging across touchpoints
- Develop and maintain comprehensive sales enablement materials, including sales toolkits, battle cards, bills of materials, and FAQs, with solid alignment to field needs and evolving business priorities
- Own the creation and distribution of the monthly sales newsletter to support field readiness and alignment, enhancing relevance, usability, and engagement over time
- Complete content briefs for website creation and ongoing updates, ensuring alignment with approved messag

📌 Content and Sales Enablement (Gurugram)
🏢 UnitedHealth Group
📍 Gurugram