PPC Specialist / Performance Marketing Executive

Company: Fastinfo Legal Services Pvt. Ltd.
Location: Sector V, Kolkata (Work from Office)

Job Type: Full-Time
Experience Required: 1-1.5+ Years
Joining: Immediate Joiners Preferred
Salary: Competitive Salary (Best in Market + Hike on Current CTC)

Working Days: 6 Days Working (Sunday Fixed Off & Alternate Saturdays Off)

Job Overview

Key Responsibilities
- Plan, execute, and optimize PPC campaigns across Google Ads and Meta Ads (Facebook & Instagram).
- Monitor and improve campaign performance metrics such as CTR, CPC, CPA, ROAS, and conversions.
- Conduct keyword research, competitor analysis, and bid strategy optimization.
- Scale high-performing campaigns while maintaining cost efficiency.
- Track, analyze, and report campaign performance using Google Analytics and other reporting tools.
- Implement audience targeting, retargeting, and conversion tracking strategies.
- Collaborate with the marketing team to improve ad creatives and campaign effectiveness.

Required Skills & Qualifications




- Minimum 1 year of hands-on experience in PPC or paid advertising.
- Strong expertise in Google Ads (Search, Display, and Performance campaigns).
- Experience managing Meta Ads (Facebook & Instagram).
- Understanding of campaign structures, marketing funnels, and audience segmentation.
- Familiarity with Google Analytics, Google Tag Manager, conversion tracking, and Meta Pixel setup.
- Strong analytical and problem-solving skills with a data-driven approach.
- Focus on lead generation, performance optimization, and ROI improvement.

Why Join Us?
- Opportunity to work on high-impact performance marketing campaigns.
- Market-competitive salary with attractive hike opportunities.
- Dynamic and growth-oriented work workplace.
- Career advancement opportunities within a rapidly growing organization.

Contact: (phone hidden)

Pay: ₹15,000.00 - ₹35,000.00 per month

Benefits:
- Paid sick time
- Paid time off
- Provident Fund

Work Location: I

📌 Performance Marketing Specialist/ppc (Kolkata)
🏢 Fastinfo Legal Services
📍 Kolkata