Responsibilities:
- Job Responsibilities
- Proven experience running paid campaigns for education platforms or student-focused services, with understanding of academic seasonality and student behavior in US/Canada.
- Plan, create, and manage Google Ads campaigns for the US and Canadian markets across multiple channels (Search, Display, YouTube, Shopping).
- Conduct keyword research, audience targeting, and ad copy creation specifically for North American users.
- Optimize campaigns for CTR, CPC, CPA, and ROAS while maintaining high conversion rates.
- Monitor daily performance and adjust bids, budgets, and geo-targeting for US & Canada campaigns.
- Implement remarketing strategies and audience segmentation for North American traffic.
- Perform A/B testing on ad creatives, landing pages, and bidding strategies.
- Set up and maintain conversion tracking (Google Ads, GA4).
- Prepare regular reports with actionable insights for management.
- Stay updated with Google Ads updates and market trends in North America

Skills Required:




- Strong understanding of Keyword strategies for US & Canadian markets.
- Geo-targeting and time-zone optimization for North America.
- Proficiency in Google Ads (Search, Display, YouTube, Performance Max)
- Google Analytics (GA4)
- Keyword Planner
- Experience with remarketing, audience segmentation, and conversion tracking.
- Ability to analyze campaign data and provide data-driven recommendations.
- Excellent communication and reporting skills.

Required Qualifications:
- Google Ads Certification (Search & Display).
- Familiarity with YouTube Ads and Performance Max campaigns.
- Experience handling large monthly budgets (USD).
- Knowledge of landing page optimization and CRO for US/Canada audiences.

Job Experience:
- 3 years

Other Advantages:
- Work remotely from anywhere in India
- Flexible working hours to maintain work-life balance
- Opportunity to work with a dynamic and innovative digital marketing team
- Continuous learning, skill deve

📌 Senior Google Ads Specialist Full Time (Delhi)
🏢 SolutionInn
📍 Delhi