Job Summary:
Responsible for managing multi-channel paid campaigns, optimizing ad performance, and leveraging analytics to maximize customer acquisition and retention across all digital touch points.

Key Responsibilities:
- Develop and execute a full-funnel performance marketing strategy to drive online sales and customer acquisition.
- Manage campaigns across channels such as Google Ads (Search, Shopping, Display, YouTube), Meta (Facebook/Instagram),Build and optimize campaigns focused on key metrics — ROAS, CPA, CAC, conversion rate, and LTV.
- Coordinate with product, merchandising, and creative teams to align campaign messaging and product promotions.
- Oversee daily campaign performance and ensure optimal delivery and budget utilization.
- Conduct A/B tests on ad creative, copy, audiences, and landing pages to maximize conversions.
- Manage product feeds and ensure accurate catalog setup for shopping campaigns.
- Optimize user journey from ad click to checkout through effective CRO (Conversion Rate Optimization).
- Use analytics tools (e.g., GA4, Meta Ads Manager,



Google Data Studio, Shopify Analytics) to track and report campaign performance.
- Analyze traffic, conversion data, and trends to identify growth opportunities.
- Implement advanced tracking solutions (e.g., pixels, UTMs, server-side tagging) for accurate attribution.
- Present weekly/monthly performance dashboards with insights and action plans.
- Plan, allocate, and manage performance marketing budgets effectively.
- Forecast sales growth, acquisition costs, and ROI for paid marketing activities.
- Identify scalable growth opportunities within budget constraints.
- Stay ahead of platform updates, e-commerce trends, and emerging ad technologies.
- Test recent marketing channels and partnerships to drive incremental growth.
- Work closely with CRM and retention teams on remarketing and lifecycle marketing strategies.

Qualifications:
- Bachelor’s degree in Marketing, Business, or related field (MBA pre

📌 Performance Marketing Manager (T. Nagar)
🏢 The Prafazos
📍 T. Nagar