We are looking for a passionate and performance-driven Digital Marketing Executive to join our team.
Key Responsibilities:
- Plan, execute, and manage advertising campaigns on Meta Ads and Google Ads.
- Conduct audience research, keyword research, and competitor analysis.
- Monitor and optimize campaigns to improve performance and achieve business objectives.
- Manage campaign budgets and track key performance metrics.
- Analyze campaign data and prepare regular performance reports.
- Implement A/B testing for ad creatives, audiences, and campaigns.
- Stay updated with the latest trends and updates in Meta and Google advertising platforms.
Required Skills:
- Hands-on experience with Meta Ads Manager and Google Ads.
- Knowledge of campaign optimization and performance marketing.
- Understanding of CPC, CPM, CTR, CPL, ROAS, and conversion tracking.
- Robust analytical and problem-solving skills.
- Ability to manage multiple campaigns and budgets.