We are looking for a data-driven, results-oriented Performance Marketing Specialist to completely own and scale our paid acquisition channels. In this role, you will be responsible for the end-to-end strategy, execution, and optimization of our paid media budgets, primarily focusing on Meta Ads and Google Ads.

You shouldn't just know how to "run ads" you must deeply understand the algorithms, advanced targeting methodologies, conversion rate optimization (CRO), and the technical frameworks (like pixel tracking and server-side tagging) that drive profitable scaling. If you live and breathe ROAS, CPA, and data analysis, we want you on our team.

Core Responsibilities
- Campaign Management: End-to-end setup, execution, monitoring, and optimization of paid campaigns across Meta (Facebook/Instagram) and Google (Search, Performance Max, Display, YouTube).
- Media Buying & Bidding: Manage ad spend efficiently across multiple clients/accounts, continuously testing bidding strategies (Target CPA, Target ROAS, Maximize Conversions) to maximize efficiency.
- A/B Testing & Optimization:



Conduct relentless A/B testing across ad creatives, hooks, copy, audience segments, and landing pages to lower Customer Acquisition Costs (CAC).
- Data Analysis & Tracking: Implement, troubleshoot, and maintain tracking infrastructures including Meta Pixel, Google Tag Manager (GTM), and Conversions API (CAPI) to ensure accurate attribution.
- Reporting & Analytics: Maintain daily, weekly, and monthly performance dashboards. Translate complex data into actionable insights and strategic next steps.
- Creative Strategy Collaboration: Work closely with the design and content teams to brainstorm high-converting ad creatives (reels, statics, carousels) based on performance data and historical wins.

Key Metrics You Will Own
- Return on Ad Spend (ROAS) & ROI
- Cost Per Acquisition (CPA) / Cost Per Lead (CPL)
- Click-Through Rate (CTR) & Conversion Rate (CVR)
- Customer Lifetime Value (LTV) to CAC rati

📌 Performance Marketing Specialist (Viman Nagar)
🏢 The Brand Mill
📍 Viman Nagar