Role Overview

The Yellow Coin Communication is looking for a highly strategic, result-oriented, and performance-driven Digital Marketing Lead who has hands-on experience managing large-scale digital campaigns and delivering measurable business growth for established brands.

Key Responsibilities

Performance Marketing & Paid Media
- Plan, execute, and optimize performance marketing campaigns across Google Ads, Meta Ads, LinkedIn Ads, YouTube Ads, and other digital platforms
- Drive lead generation campaigns focused on conversions, customer acquisition, and measurable business outcomes
- Monitor and optimize campaign performance metrics including CPL, CPC, CTR, CPA, ROAS, ROI, and conversion rates
- Manage audience targeting, retargeting, remarketing, and lookalike audience strategies for maximum campaign efficiency
- Build and optimize search, display, video, shopping, retargeting, and lead-generation campaigns
- Conduct A/B testing for ad creatives, audience segments, landing pages, and campaign structures
- Manage campaign budgets efficiently while scaling campaigns profitably




- Create and optimize high-converting landing page strategies and ad copies
- Implement conversion tracking, pixels, UTM parameters, and analytics frameworks for accurate reporting and attribution

Organic Growth & Integrated Digital Strategy
- Develop and execute organic growth strategies to improve digital visibility, engagement, and audience growth
- Collaborate with SEO, content, social media, and PR teams to deliver integrated marketing campaigns
- Drive content amplification strategies across social media platforms, blogs, communities, and digital channels
- Monitor organic performance metrics including traffic, engagement, keyword rankings, and audience retention
- Build integrated paid + organic marketing strategies for long-term brand growth and lead generation
- Stay updated with latest platform algorithms, digital trends, AI-driven tools, and emerging technologies

Analytics, Rep

📌 Lead Generation Specialist (Jasola)
🏢 The Yellow Coin Communication
📍 Jasola