Key Responsibilities:
- Identify growth opportunities and recommend strategies to improve lead generation, customer acquisition, engagement, and revenue.
- Manage campaign budgets and ensure marketing investments deliver measurable ROI.
- Plan and manage paid advertising campaigns across Google Ads, LinkedIn Ads, Meta Ads, and other relevant platforms.
- Monitor campaign performance, analyze key metrics, and implement optimization strategies to improve conversions and reduce acquisition costs.
- Conduct audience segmentation, A/B testing, and landing page optimization initiatives.
- Monitor organic search visibility and recommend actions to improve rankings and traffic.
- Develop and implement Answer Engine Optimization (AEO) strategies to improve brand visibility across AI-powered search platforms and answer engines.
- Optimize website content to increase eligibility for AI-generated responses, featured snippets, knowledge panels, and zero-click search experiences.




- Conduct research on conversational search behavior and user intent to create content that aligns with AI-driven search experiences.
- Develop and execute social media strategies to enhance brand awareness, audience engagement, and community growth.
- Utilize analytics platforms such as Google Analytics 4 (GA4), Google Tag Manager, Search Console, and marketing automation tools to track performance.
- Analyze website traffic, user behavior, conversion funnels, and campaign results.
- Prepare regular reports, dashboards, and actionable insights for clients.
- Present recommendations to improve campaign effectiveness and overall marketing performance.
- Stay current with industry trends, emerging technologies, AI-driven marketing solutions, and digital marketing best practices.
- Conduct competitor research and market analysis to identify opportunities and industry benchmarks.

Qualifications & Experience:
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- 4-6

📌 Digital Marketing Analyst (Hyderabad)
🏢 samskriti business solutions
📍 Hyderabad