Country/Region: IN
- Requisition ID: 38681
- Work Model:
- Position Type:
- Salary Range:
- Location: INDIA - PUNE - BIRLASOFT OFFICE - HINJAWADI

Title:Sr Manager-Marketing:
- Description:

Area(s) of responsibility:
The BU Marketing Leader will be aligned with one or more business units / service lines/ practices and responsible for building and executing the marketing strategy and plan in concert with Business Marketing Head, regional teams, and business teams.

Key responsibilities:
- Build and execute marketing strategy and plan for one or more business unit/s
- Execute multi-touch Integrated Marketing campaigns across multiple channels to generate sales qualified pipeline
- Support external facing proposition development, and lead creation of external facing marketing & sales collateral for all propositions
- Execute the content marketing plan as per the editorial calendar developed for the BU/Practice
- Work directly with practice/Verticals to develop case studies, press releases, testimonials, content marketing assets
- Create content working with writing agencies,



and working with SME’s
- Custodian of web and social media content for all matters related to the practice/BU
- Plan and execute effective and measurable omni-channel marketing campaigns
- Run inbound and outbound marketing campaigns to drive revenue inflows and drive awareness for the brand - PPC, SEM, Paid social
- Create deal pipeline and focus on business development by working closely with inside sales.
- Work with analyst team to manage influencer reach-out, covering BU analysts, advisory firms
- Work with relevant OEMs/ Alliances for joint GTM activities

Academic/Skilled qualification:
- MBA or equivalent BU experience

Required experience and skills:
- 10-12 years marketing experience
- Understanding of Enterprise Technologies such as ERP, CRM etc. and industry verticals
- Skilled in creating and managing strategic marketing efforts to consistently increase quality lead from all sour

📌 Sr Manager-marketing (Hinjawadi)
🏢 Birlasoft
📍 Hinjawadi