Job description:
Job Summary:
Key Responsibilities:
Content Creation & Management:
- Develop, create, and publish engaging content (text, images, videos, and stories) across social media platforms such as Facebook, Instagram, Twitter, LinkedIn, and YouTube.
- Write compelling captions, posts, and social media copy aligned with the brand's tone and voice.
- Collaborate with designers, photographers, and videographers to produce high-quality content.
- Plan and manage the social media content calendar to ensure consistent posting and engagement.

Community Engagement & Growth:
- Monitor and respond to comments, messages, and mentions in a timely and professional manner.
- Engage with followers, influencers, and relevant online communities to increase brand visibility.
- Foster relationships with brand advocates and influencers to amplify content reach.

Analytics & Reporting:
- Track and analyze key performance metrics (reach, engagement, clicks, conversions, etc.) to assess the effectiveness of campaigns.




- Prepare reports and insights to optimize content and improve social media strategies.
- Use social media listening tools to monitor trends, audience sentiment, and competitor activities.

Strategy & Campaign Execution:
- Assist in developing and executing social media campaigns that align with marketing objectives.
- Stay updated with industry trends, platform updates, and emerging social media trends.
- Work closely with the marketing team to integrate social media efforts with overall marketing strategies.

Advertising & Paid Promotions:
- Manage and optimize paid social media campaigns (Facebook Ads, Instagram Ads, LinkedIn Ads, etc.) to drive engagement, leads, and conversions.
- Analyze ad performance and adjust strategies for maximum ROI.

Qualifications & Skills:
- Bachelor’s degree in Marketing, Communications, or a related field.
- Proven experience in social media management, content creation, or digital marketing.
- Solid understanding of social media

📌 Social Media Executive (Pitam Pura)
🏢 YCE Digital Private
📍 Pitam Pura