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About Vision, Mission & Culture

Our vision is to create a future where every child unlocks their full intellectual and physical

potential. We turn screen time into active learning time by creating and providing a world of

edutainment for young minds that are playful, creative, and physically engaging????????

We offer parents a subscription service that allows them to access all the games and learning content. We have 1000+ learning activities on the Apple, Google Play, Amazon App Store, and Web Browsers

We embody the ethos of a high-performance sports team. We prioritise teamwork,

discipline, and a relentless pursuit of excellence. Each individual commits to continuous growth, mutual respect, and accountability. Facing challenges head-on, we strive to exceed our goals.

Together, we win????

You will spend most of your time on:
- Manage and optimize paid marketing campaigns across multiple channels (Google,

Meta, ASA, Unity, AppLovin, Liftoff, etc.) to drive user acquisition and engagement.




- Monitor key performance metrics such as ROAS, CAC, LTV, CTR, and conversion rates,

ensuring campaigns meet growth and efficiency targets.
- Conduct regular data analysis to identify trends, insights, and opportunities for

improvement.
- Collaborate with the founder‐led marketing team to align campaigns with overall

strategy and business goals.
- Oversee marketing creatives (ads, visuals, copy, playables) to ensure they are engaging

and effective—creativity is a plus.
- Run A/B tests and experiment with recent campaign ideas to continuously improve

performance.
- Prepare concise reports and dashboards to communicate campaign results and learnings

to senior management.

What we want to see in your experience:
- 2+ years of experience in Performance marketing (must)
- Proven success in managing paid marketing campaigns with measurable results.
- Strong analytical skills to track ROAS, CAC, LTV, and other performance met

📌 Performance Marketing Specialist (Noida)
🏢 OptimHire
📍 Noida