Key Responsibilities
- Plan and manage Google Ads and Meta Ads campaigns.
- Create and optimize campaigns for lead generation, sales, traffic, and conversions.
- Conduct audience, keyword, competitor, and market research.
- Monitor CPL, CPA, CTR, CPC, ROAS, and conversion rates.
- Create and test different ad copies, creatives, audiences, and landing pages.
- Set up and monitor conversion tracking using Google Analytics, Google Tag Manager, Meta Pixel, and Conversion API.
- Analyze campaign performance and prepare regular reports.
- Optimize budgets and campaigns based on performance.
- Run A/B testing to improve campaign results.
- Work closely with the creative, SEO, sales, and development teams.
- Identify recent opportunities to improve customer acquisition and reduce acquisition costs.
- Stay updated with the latest trends, features, and best practices in digital advertising.

Pay: ₹10,000.00 - ₹15,000.00 per month

Work Location: In person

📌 Performance Marketing Executive (Pitam Pura)
🏢 DrowDigital
📍 Pitam Pura