Job Description - Digital Marketing Executive

Position: Digital Marketing Executive
Department: Marketing
Location: Mumbai (On-site)
Experience: 2 Years

About the Role

Key ResponsibilitiesBrand Building & Strategy
- Develop and execute end-to-end digital marketing strategies to build brand awareness and generate leads.
- Plan and execute marketing campaigns for current product launches and brand promotions.
- Create customer acquisition and retention strategies.
- Build a consistent brand presence across all digital platforms.

Meta Ads & Paid Marketing
- Plan, create, and optimize Meta (Facebook & Instagram) Ads campaigns.
- Manage campaign objectives including Lead Generation, Website Traffic, Sales, App Installs, and Remarketing.
- Perform audience research, A/B testing, lookalike audiences, and retargeting campaigns.
- Monitor campaign performance and optimize ROAS, CTR, CPC, CPL, and conversions.
- Experience with Google Ads (Search, Display, YouTube, Performance Max) is preferred.

WhatsApp Marketing & Automation
- Set up and manage WhatsApp Business API.




- Configure WhatsApp marketing platforms (AiSensy, WATI, Interakt, Gallabox, etc.).
- Design customer journeys and automated messaging workflows.
- Execute broadcast campaigns while ensuring DLT compliance.
- Integrate WhatsApp with CRM, websites, and lead forms.

Marketing Automation & CRM
- Set up lead nurturing workflows.
- Integrate Meta Lead Ads with CRM systems.

SEO & Website Marketing
- Perform on-page and off-page SEO.
- Conduct keyword research and competitor analysis.
- Optimize landing pages for lead generation.
- Improve website performance and conversion rates.
- Basic understanding of WordPress and website CMS.

Content & Social Media
- Plan monthly content calendars.
- Coordinate with designers and content writers.
- Manage social media platforms including LinkedIn, Facebook, Instagram, YouTube, and X.
- Create engaging campaign ideas and promotional strategies.

Analytics & Reporting
- Set up

📌 Digital Marketing Executive (Dadar)
🏢 SAMS Digital
📍 Dadar