Job Description: Digital Marketing Executive (Real Estate)

Position: Digital Marketing Executive
Location: Thane, Mumbai
Experience: 3-8 Years
Salary: Up to ₹8 LPA
Industry: Real Estate

About the Role

Key Responsibilities
- Plan, execute, and optimize digital marketing campaigns across Google Ads, Meta Ads (Facebook & Instagram), and other digital platforms.
- Generate high-quality leads for residential and commercial real estate projects.
- Monitor campaign performance, analyze key metrics, and optimize ROI through data-driven decisions.
- Manage social media platforms, create engaging content, and execute paid social campaigns.
- Coordinate with creative agencies, designers, and content teams for marketing collateral and campaign creatives.
- Implement SEO and SEM strategies to improve website traffic and search rankings.
- Work closely with the sales team to track lead quality, conversion rates, and campaign effectiveness.
- Maintain website content, landing pages, and digital assets to ensure accuracy and performance.




- Prepare weekly and monthly performance reports using Google Analytics, Meta Business Suite, and other reporting tools.
- Stay updated on the latest digital marketing trends, platform updates, and competitor activities.

Required Skills:
- 3-8 years of digital marketing experience, preferably in the real estate industry.
- Robust expertise in Google Ads, Meta Ads, Google Analytics, Google Tag Manager, and Search Console.
- Understanding of CRM integration and marketing automation tools is an advantage.
- Knowledge of landing page optimization and conversion rate optimization (CRO).
- Excellent analytical, communication, and stakeholder management skills.
- Ability to manage multiple campaigns simultaneously and meet deadlines.

Qualifications:
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- Google Ads, Meta Blueprint, or other digital marketing certifications are preferred.
- Prior experience in

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