SEO Specialist - Updated Profile
- Develop and execute On-Page, Off-Page, Technical SEO, Local SEO, and AI SEO strategies.
- Conduct keyword research, search-intent analysis, and competitor research.
- Optimize website content, meta titles, descriptions, headings, URLs, internal linking, and schema.
- Manage Google Search Console, Google Analytics, SEMrush/Ahrefs, Screaming Frog, and other SEO tools.
- Improve organic rankings, traffic, leads, and conversions.
- Conduct regular technical SEO audits and resolve crawling, indexing, speed, mobile, and website-structure issues.
- Build high-quality backlinks and execute off-page SEO strategies.
- Manage Google Business Profile and Local SEO activities.
- Implement GEO (Generative Engine Optimization) strategies to improve brand visibility in AI-powered search and answer engines.
- Optimize content so brands can be discovered and referenced by AI search platforms and generative AI tools.
- Work on entity optimization,



topical authority, structured data, FAQs, conversational queries, and authoritative content for AI visibility.
- Monitor brand mentions and visibility across AI-generated search results.
- Track traditional search rankings as well as AI/GEO visibility and citation opportunities.
- Stay updated with Google algorithm changes, AI search developments, and emerging SEO trends.
- Prepare monthly reports covering rankings, organic traffic, leads, conversions, backlinks, and AI/GEO performance.
- Coordinate with content writers, developers, designers, and social media teams.

Pay: ₹15,000.00 - ₹20,000.00 per month

Perks:
- Paid sick time

Application Question(s):
- current salary and expected salary

Experience:
- SEO: 2 years (required)

Work Location: In person

📌 SEO Specialist (Jalandhar)
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📍 Jalandhar