Key ResponsibilitiesSearch Engine Optimization (SEO)
- Perform keyword research using SEO tools.
- Optimize website pages, blogs, and landing pages for higher search rankings.
- Conduct on-page SEO including meta titles, descriptions, schema basics, URL optimization, image optimization, and internal linking.
- Perform basic technical SEO audits and coordinate with developers for implementation.
- Build quality backlinks through ethical link-building strategies.
- Monitor website performance using Google Search Console and Google Analytics.
- Track keyword rankings and prepare monthly SEO performance reports.
- Optimize local SEO and Google Business Profile.
- Stay updated with Google's latest algorithm updates and SEO best practices.
Content & Website
- Coordinate with content writers to develop SEO-friendly articles.
- Upload blogs and landing pages through CMS platforms.
- Ensure website content is optimized for user experience and search engines.
- Suggest improvements to website structure and navigation.
LinkedIn banners, stories, reels covers, and carousel posts.
- Create promotional graphics for seminars, webinars, study abroad campaigns, scholarships, and university partners.
- Maintain brand consistency across all digital assets.
Digital Marketing Support
- Assist in social media content planning.
- Optimize YouTube titles, descriptions, and thumbnails.
- Coordinate with the marketing team for campaign execution.
- Support performance marketing by creating creatives when required.
Required Skills:
- Solid understanding of SEO fundamentals.
- Hands-on experience with Google Search Console.
- Knowledge of Google Analytics (GA4).
- Understanding of WordPress or other CMS platforms.
- Familiarity with keyword research tools (SEMrush, Ahrefs, Ubersuggest, etc.).
- Basic HTML knowledge is an advantage.
- Excellent written English.
- Proficiency in Canva.
- Understanding of AI tools such as Cha