Social Media Manager - Content, Reels & Brand Growth

Prep Right | Panchkula

Prep Right is looking for a creative, experienced and highly hands-on Social Media Manager who can take ownership of our digital presence and help build a solid, premium and recognisable brand.

We are looking for someone who doesn’t just _post on social media_, but understands what makes people stop, watch, engage and take action.

What You’ll Do
- Plan and execute the monthly social media content strategy
- Create and manage Instagram Reels, Stories, carousels and posts
- Shoot and edit high-quality short-form videos and Reels:
- Turn raw classroom, event and founder footage into engaging content
- Identify strong hooks, trends, formats and storytelling angles:
- Work closely with the founder to create thought-leadership and founder-led content
- Build content around Prep Right’s programs, events, educational philosophy and community
- Understand and work with Instagram algorithms, reach, retention, engagement and discoverability:
- Track performance and use insights to improve future content




- Plan content calendars around launches, registrations, events and campaigns
- Maintain a consistent, premium visual identity across the page
- Stay updated with changing social media trends and platform behaviour
- Capture behind-the-scenes content during important classes, workshops and events

Who We’re Looking For
- 3-4+ years of relevant social media experience:
- Excellent video editing and Reel creation skills are essential:
- Strong understanding of Instagram and short-form content
- Good sense of aesthetics, typography, pacing, music and visual storytelling
- Understands hooks, watch time, retention, CTAs and content performance
- Can differentiate between content that builds brand, authority, community and conversions:
- Strong written and verbal communication skills
- Proactive and full of ideas — we don’t want someone waiting to be told what to post every day
- Comfortable working with

📌 Social Media Manager (Panchkula)
🏢 Prep Right
📍 Panchkula