Job Title: Marketing Executive - Round Bar Products
Location: Indore, India
Industry: Steel & Metal Manufacturing / Industrial Goods
Department: Marketing & Sales
Reporting To: Marketing Manager
Experience Level: 2-4 Years
Employment Type: Full-Time

Job Overview:
We are looking for a proactive and ambitious Marketing Executive to drive the marketing initiatives for our round bar product segment across India. This role demands a solid understanding of the Indian steel market, customer requirements in sectors like construction, infrastructure, fabrication, and manufacturing, and the ability to generate demand through strategic marketing efforts.

Key Responsibilities:
- Market Research & Analysis: Identify trends, pricing dynamics, and demand patterns for round bars in the Indian market. Understand competitor strategies and customer pain points.
- Marketing Strategy & Execution: Plan and implement region-specific marketing campaigns (print, digital, BTL) to increase brand visibility and drive enquiries.
- Lead Generation & Sales Support:



Work closely with the sales team to generate qualified leads and create targeted marketing materials (product brochures, technical sheets, presentations).
- Channel Partner Engagement: Support dealer/distributor engagement programs and ensure product visibility at trade counters.
- Event Participation: Coordinate participation in industry trade fairs, exhibitions (e.g., India Steel Expo, Metal India), and buyer-seller meets.
- Reporting & Performance Tracking: Monitor KPIs such as lead conversion, campaign ROI, dealer engagement, and market share growth.

Qualifications & Skills:
- Bachelor’s degree in Marketing, Business Administration, Mechanical Engineering, or related field
- 2-4 years of experience in marketing/sales in the steel or metal industry (experience with round bars, rebars, rods, or related products is highly preferred)
- Strong communication, negotiation, and presentation skills
- Knowledge of MS Round Bars, TMT Bars

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