Key Responsibilities
- Plan, execute, and optimize Meta (Facebook & Instagram) advertising campaigns.
- Manage lead generation campaigns and improve campaign performance.
- Perform On-Page, Off-Page, and Technical SEO activities.
- Conduct keyword research, competitor analysis, and website audits.
- Monitor website rankings, organic traffic, and conversion performance.
- Analyze campaign data and provide actionable insights for improvement.
- Track website and campaign performance using Google Analytics and Google Search Console.
- Coordinate with internal teams for content, creatives, and landing page optimization.

Mandatory Requirements
- 1-2 years of experience in Digital Marketing.
- Hands-on experience running and optimizing Meta (Facebook & Instagram) Ads.
- Strong understanding of lead generation and performance marketing campaigns.
- Experience managing ad budgets and improving campaign performance.
- Proven knowledge of SEO (On-Page, Off-Page, and Technical SEO).
- Experience with Google Analytics and Google Search Console.




- Ability to independently analyze campaign performance and implement corrective actions.

Preferred Skills
- Experience with Google Ads campaigns.
- WordPress and website management knowledge.
- Understanding of landing page optimization and conversion tracking.
- Experience working with service-based businesses.

Benefits:
- Competitive salary package.
- Performance-based incentives.
- Career growth opportunities within the organization.
- Exposure to SEO, performance marketing, and lead generation projects.
- Supportive and growth-oriented work environment.
- Opportunities to learn and work on multiple digital marketing platforms.

Pay: ₹18,000.00 - ₹28,000.00 per month

Perks:
- Leave encashment
- Paid time off

Ability to commute/relocate:
- Kakkanad, Kochi, Kerala: Reliably commute or planning to relocate before starting work (required)

Experience:
- Digital marketing: 1 year (required)

Work Location: In person

📌 Digital Marketing Specialist (Kakkanad)
🏢 Global Visa Online
📍 Kakkanad