Location - Pune (Onsite)
- Type - Full time
- Experience - 3-6 Years
About the Role
This role sits within the central marketing team and is responsible for improving marketing efficiency across paid acquisition, ABM, retargeting, conversion optimization, SEO/AEO, and marketing analytics.
What You’ll Own
Performance Marketing (40%)
- Plan, execute, and optimize paid campaigns across Google Search, LinkedIn Ads, Display, and Retargeting
- Improve SQL generation, pipeline contribution, and CAC efficiency across multiple business units
- Manage campaign budgets, audience targeting, keyword strategy, ad copy, and landing page alignment
- Continuously improve campaign performance through testing and optimization
Conversion Rate Optimization & Funnel Analytics (20%)
- Analyze campaign, landing page, and funnel performance to identify conversion bottlenecks
- Improve visitor-to-lead, lead-to-MQL, and MQL-to-SQL conversion rates
- Conduct A/B testing on landing pages, forms, CTAs, messaging, and user journeys
- Track buyer behavior and engagement across channels
- Build reporting frameworks to measure funnel performance and campaign ROI
ABM & Retargeting (20%)
- Support account-based marketing programs through audience segmentation, matched audiences, intent-based targeting, and retargeting campaigns
- Collaborate with demand generation and BDR teams to improve account engagement and progression
- Develop account-level advertising strategies for strategic accounts and partner-led GTM motions
- Measure account engagement, pipeline influence, and campaign effectiveness
SEO & AEO (20%)
- Drive organic growth through SEO, technical optimization, and content performance analysis
- Implement Answer Engine Optimization (AEO) strategies for AI-driven search experiences including ChatGPT, Gemini, Perplexity, and Google AI Overviews
- Partner with content teams to improve discoverability and organic pipeline contribution
- Identify new search opportunities, content gaps, and em
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