Key ResponsibilitiesDigital Strategy & Campaign Management
- Develop and execute comprehensive digital marketing strategies aligned with business objectives.
- Plan, launch, monitor, and optimize digital campaigns across various platforms.
- Manage marketing budgets and allocate resources effectively to maximize ROI.
- Identify emerging digital trends and opportunities for business growth.

Performance Marketing
- Manage paid advertising campaigns on platforms such as Google Ads, Meta Ads (Facebook & Instagram), LinkedIn Ads, and other relevant channels.
- Monitor campaign performance and implement optimization strategies to improve conversion rates and reduce acquisition costs.
- Conduct A/B testing to improve campaign effectiveness.

Social Media Management
- Oversee the company’s social media presence across relevant platforms.
- Develop and implement social media strategies to increase engagement, reach, and brand visibility.
- Monitor online reputation and respond to audience interactions when required.

Search Engine Optimization (SEO)




- Develop and implement SEO strategies to improve organic search rankings.
- Conduct keyword research, competitor analysis, and website performance audits.
- Collaborate with content teams to ensure SEO best practices are followed.

Content Marketing
- Work closely with content creators, designers, and videographers to develop engaging digital content.
- Ensure consistency in brand messaging across all digital touchpoints.
- Manage content calendars and campaign schedules.

Analytics & Reporting
- Track, analyze, and report key performance indicators (KPIs) across all digital marketing channels.
- Generate actionable insights using tools such as Google Analytics, Google Search Console, Meta Business Suite, and CRM platforms.
- Present performance reports and recommendations to management.

Website & Marketing Automation
- Coordinate website updates and improvements to enhance user experience and conversion rates.
- Ensure landin

📌 Digital Marketing Manager (Bidhannagar)
🏢 The PepHouse
📍 Bidhannagar