About the Role

Key Responsibilities
- Develop and execute comprehensive digital marketing strategies.
- Plan, create, manage, and optimize Google Ads, Meta (Facebook & Instagram) Ads, and other paid advertising campaigns.
- Perform keyword research and implement SEO best practices to improve search rankings.
- Execute On-Page SEO and Off-Page SEO activities, including technical SEO recommendations.
- Manage Social Media Marketing (SMM) campaigns across Facebook, Instagram, LinkedIn, X (Twitter), YouTube, and other platforms.
- Handle Social Media Optimization (SMO) to improve engagement and brand presence.
- Create and manage content calendars for social media and digital campaigns.
- Monitor campaign performance, analyze KPIs, and prepare detailed performance reports.
- Optimize landing pages and website content for better conversions.
- Conduct competitor analysis and identify new digital marketing opportunities.
- Improve website traffic, organic rankings, lead quality, and ROI.
- Collaborate with designers, developers, and content writers to execute marketing campaigns.




- Stay updated with the latest digital marketing trends, Google algorithm updates, and platform changes.

Required Skills:
- Solid knowledge of SEO (On-Page, Off-Page & Technical SEO):
- Experience with Google Ads (Search, Display, Performance Max, Shopping, YouTube)
- Experience with Meta Ads Manager (Facebook & Instagram)
- Knowledge of Google Analytics 4 (GA4) and Google Tag Manager (GTM):
- Experience with Google Search Console:
- Expertise in SMM and SMO:
- Keyword research using tools such as SEMrush, Ahrefs, Ubersuggest, or similar
- Link building and outreach strategies
- Conversion Rate Optimization (CRO)
- Content marketing and basic copywriting skills
- Familiarity with WordPress and CMS platforms
- Understanding of HTML/CSS basics is an advantage
- Excellent analytical, communication, and reporting skills

Preferred Qualifications
- Bachelor's degree in Marketing, Business, IT, or a

📌 Digital Marketing Expert (Noida)
🏢 iByte Infomatics
📍 Noida