About the Role
We’re looking for a curious, analytical, and performance-driven Performance Marketing Intern to join our team at
Intent Farm. You’ll get hands-on exposure to running and optimizing digital advertising campaigns across platforms
like Meta and Google Ads for eCommerce and D2C brands.

Key Responsibilities
1. Campaign Support & Execution
● Assist in planning and executing performance marketing campaigns across Meta Ads and Google Ads.
● Support campaign setup, audience research, keyword research, ad creation, and basic campaign
management.
● Monitor campaigns regularly and flag performance issues or opportunities for optimization.
● Work with the team to implement full-funnel advertising strategies across different stages of the customer
journey.
2. Campaign Optimization & Growth
● Track key performance metrics
● Assist in A/B testing creatives, audiences, ad copies, and campaign strategies.
● Research competitors, audiences, industry trends, and platform updates to identify potential growth
opportunities.
3. Analytics & Reporting
● Assist in preparing daily,



weekly, and monthly campaign performance reports.
● Support tracking and reporting using tools such as Google Sheets/Excel, GA4, and Looker Studio.
● Help maintain campaign trackers, budgets, and performance dashboards.
4. Learning & Collaboration
● Work closely with performance marketers to understand campaign strategy and decision-making.
● Collaborate with creative and content teams to understand how creatives impact campaign performance.
● Stay updated with changes across Meta, Google, and the broader digital advertising ecosystem.
● Take ownership of assigned tasks and gradually handle campaigns with greater independence.

Requirements
● Currently pursuing or recently completed a degree in Marketing, Business, Management, Commerce, or a
related field.
● Robust interest in digital advertising and performance marketing.
● Basic understanding of Meta Ads, Google Ads, or digital marketing concepts

📌 Performance Marketing Intern (Bengaluru)
🏢 Intentfarm
📍 Bengaluru