The purpose of this role is to provide technical guidance and suggest
improvements in development processes. Develop required software features,
achieving timely delivery in compliance with the performance and quality
standards of the company.

Job Description:

Business Title

Technical Lead

Years of Experience

6+ Years

Must have skills :

1. SFMC expertise: more than 5 years of experience in leading SFMC
implementations.
2. Understanding of how SFMC integrates with other platforms e.g., SFDC,
Salesforce CRM, CRM, others.
3. Expertise and Experience in SQL (Oracle / SQL Server / PostgreSQL)
4. API Integrations – SOAP, REST
5. Strong Communication Skills
6. Problem Solving and Result Orientation
7. Excellent in Ampscript HTML, CSS.

Job Description

• Solid hands-on experience with Marketing Cloud.
• Knowledge of MC Connect (to CRM, DC, MCI, etc)
• Configure custom build advanced MC web forms (including utm settings, dynamic
content, CRM lookup, CRM updates, etc)
• Advanced knowledge of AMPscript
• Understanding of and ability to write SSJS, JavaScript




• Practical knowledge of HTML, CSS, JavaScript
• Build & configure automations for data processing and data import, including
data lookup and updates to CRM
• Build & configure customer Journeys
• Manage requests for complex journey optimizations
• Build and test advanced features included in customer journeys, web forms,
data integrations
• Code review and testing (both SIT and UAT)

Soft Skills:

• Engage with client to derive requirements and consult client on best practices
• Inspire and train client on the digital transformation and capabilities of the
Salesforce CRM/Marketing Cloud/Data Cloud eco-system.
• Cooperate with client marketing managers on daily bases to support adoption
• Provides constant consultations and trainings for campaign managers.
Cross platform skills
• Overview of CRM data and understanding of Salesforce CRM platform in general
to guide client
• Understanding of Lead Management, Consent

📌 SFMC Lead (Bengaluru)
🏢 dentsu
📍 Bengaluru