The Senior Associate will be responsible for media relations, research, and content development, ensuring the strategies are executed effectively for the company’s clients, maintaining required documentation, and providing assistance to train junior team members.

Preferable Sector Knowledge: Technology / Healthcare / F&B; / Automotive / Alcobev

KRAs

Responsible for implementing integrated marketing communications programs, which extend to public relations, social media, and visual communications
Assist in the development of required strategies by providing the necessary research, media intelligence, or other information
Ensure the required deliverables are met effectively, as per the client's requirements and the strategy
Lead/assist in client servicing, managing day-to-day communications with clients
Assist the manager train / mentoring the team, and ensure the team is aligned toward the strategic direction of the company and its clients
Assist in developing business presentations for the organization's current and prospective clientele




Responsible for maintaining the quality of work and all processes are duly followed
Maintain a strong relationship with key media publications, and influencers, and monitor ongoing trends, topics, news, and other relevant information
Analyze PR or digital campaign results, responses, and gaps
Develop reports as required for the company or its clients
Support implementation of company initiatives and work closely with management to optimize the effectiveness of the resources and investments.

The Ideal Candidate Should

Have proven work experience of at least 4 years in a reputed public relations agency in India
Strong media relations in at least 2 sectors
Basic knowledge of AI / LLM tools such as ChatGPT, Bard, Writesonic and so on (further training will be provided by the Company).
Possess solid communication, research & interpersonal skills
Be highly creative and possess strategic planning skills, exceptional writing, and editi

📌 Senior Associate (Mumbai)
🏢 Pepper Communications Group
📍 Mumbai