Role & Responsibilities
- Develop and implement marketing strategies to increase hospital visibility, patient footfall, and brand awareness.
- Build and maintain solid relationships with doctors, clinics, nursing homes, diagnostic centres, corporate organizations, TPAs, insurance companies, and other referral sources.
- Conduct regular doctor and referral visits to promote hospital services, specialties, consultants, diagnostic facilities, and treatment packages.
- Generate new patient referrals and strengthen existing referral networks.
- Coordinate with consultants and clinical departments to understand and effectively communicate hospital services.
- Act as the primary point of contact for external doctors, patients, attendants, corporate clients, and referral partners.
- Promote hospital services through appropriate offline and digital marketing activities.
- Organize and coordinate health camps, CME programmes, doctor meetings, awareness programmes, corporate health check-ups, and community outreach activities.
- Develop corporate tie-ups with companies, institutions,



schools, colleges, and other organizations for health check-ups and healthcare services.
- Coordinate with the hospital administration, billing, insurance/TPA, nursing, and clinical departments for smooth patient services.
- Handle patient and attendant queries professionally and facilitate resolution of service-related concerns.
- Maintain regular follow-up with referred patients and referral doctors, wherever appropriate and within hospital policies.
- Collect market intelligence regarding competing hospitals, pricing, packages, specialties, and promotional activities.
- Prepare daily/weekly/monthly marketing reports covering doctor visits, leads, referrals, admissions, camps, corporate contacts, and revenue generated through marketing initiatives.
- Achieve assigned targets for OPD registrations, admissions, diagnostics, procedures, health packages, and corporate/referral business.
- Ensure et

📌 Marketing Executive (Lucknow)
🏢 Horizon Life Care
📍 Lucknow