Job Summary

As a Brand Associate, you will be the engine behind on-ground execution - turning brand strategy into tangible market impact. This is a high-energy, execution-first role that demands ownership, agility, and an eye for detail. You will work closely with Brand Managers and Category heads to drive trade programs, manage activations, coordinate with vendors, and ensure our brand Paper Boat stays visible, vibrant, and well-stocked across markets. If you thrive in the field, think on your feet, and love getting things done, this role is for you.

Location: Bengaluru (Work-from-Office)
Key Responsibilities
- Trade Marketing: End-to-End Execution: Lead and execute trade marketing programs, BTL activities, and on-ground activations from planning to post-evaluation.
- Trade Marketing: Visibility Management: Drive in-store visibility initiatives - ensure planogram compliance, merchandising standards, and point-of-sale material deployment across channels.
- Market & Sales Intelligence: Data Tracking:



Build and maintain tracking systems to monitor brand performance across GT and OT markets.
- Market & Sales Intelligence: Excel Proficiency: Create and manage spreadsheets, MIS reports, and dashboards to deliver actionable insights to the brand and sales teams.
- Market & Sales Intelligence: Actionable Insights: Translate data into clear, crisp recommendations for market and sales intelligence.
- Vendor & Agency Management: Vendor Onboarding & Management: Identify, onboard, and manage external vendors and agencies for activations and BTL projects.
- Vendor & Agency Management: Negotiation: Negotiate on timelines, pricing, and deliverables to ensure cost-effective and on-time execution.
- Vendor & Agency Management: Quality Control: Maintain strict oversight on quality standards and budget adherence across all vendor engagements.
- Stakeholder Coordination: Cross-Functional Synergy: Act as the liaison between Sales, Supply Chain, and Category teams to ensure seamless pr

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