Job Description Sr Digital Marketing Executive
- Understand new products, services, and websites to quickly grasp their business context and target audience.
- Develop and execute digital marketing strategies for current products and website launches.
- Optimize websites for search engines and AI-powered search/discovery platforms.
- Conduct keyword, competitor, and market research to identify growth opportunities.
- Plan and execute lead generation campaigns across multiple digital channels.
- Create and manage targeted email outreach campaigns to engage prospects.
- Build audience segments and personalized marketing campaigns for specific industries and buyer personas.
- Produce marketing briefs, messaging frameworks, landing page recommendations, and campaign assets.
- Collaborate with product, sales, and content teams to improve marketing effectiveness.
- Track campaign performance and continuously optimize based on analytics and insights.
- Maintain and execute repeatable marketing playbooks for product launches and demand generation.
- Recommend improvements to website content, conversion paths, and user experience to increase engagement and lead conversions.
Requirements
- 5+ years of experience in B2B digital marketing.
- Strong understanding of AEO/AIO/GEO, technical fundamentals, and modern search optimization.
- Experience optimizing websites for both traditional search engines and AI-driven search/discovery platforms.
- Ability to analyze website content and quickly understand business offerings and customer value propositions.
- Experience in planning and executing website or product launch marketing campaigns.
- Strong lead generation experience using inbound and outbound digital marketing techniques.
- Hands-on experience creating targeted email marketing and nurture campaigns.
- Experience developing audience segmentation and personalized marketing strategies.
- Knowledge of content marketing, landing page optimization, and conversion rate optimization