Role & responsibilities
- Own and execute multi-channel performance marketing campaigns to drive conversions and revenue growth
- Lead the development and implementation of data-driven marketing strategies to optimize campaign performance
- Drive campaign optimization through A/B testing, analysis, and insights to inform future marketing decisions
- Collaborate with cross-functional teams to align marketing efforts with business objectives and goals
- Define and track key performance indicators (KPIs) to measure campaign success and inform future marketing strategies
Preferred candidate profile
- Experience with performance marketing platforms such as Google Ads, Facebook Ads, and LinkedIn Ads
- Solid understanding of data analysis and interpretation, with experience using tools like Google Analytics
- Proficiency in marketing automation tools and technologies
- Experience with campaign optimization techniques, including A/B testing and retargeting