PPC Manager

Location: Mohali, Punjab
Job Type: Full time
Work Mode: Work from Office
Working Days: Monday to Friday
Working Hours: 10:00 AM to 7:00 PM
Experience: 2–3+ years
Salary: ₹20,000–₹30,000 per month

About the Role

We are looking for an experienced and performance-driven PPC Manager to join our digital marketing team. The ideal candidate should have strong hands-on experience managing paid advertising campaigns across Google, Meta, TikTok, and other major advertising platforms.

The candidate should be comfortable managing international client campaigns, handling multiple accounts, developing paid media strategies, optimizing campaigns based on performance data, preparing reports, and coordinating with internal teams.

Key Responsibilities
- Plan, launch, manage, and optimize paid advertising campaigns across Google Ads, Meta Ads (Facebook & Instagram), TikTok Ads, and other relevant platforms.
- Develop PPC strategies based on client objectives, target audience, industry, location, budget, and conversion goals.
- Manage Google Search, Display, Shopping,



Performance Max, YouTube, and remarketing campaigns.
- Manage Meta campaigns including lead generation, traffic, conversion, retargeting, and other campaign objectives.
- Develop and optimize TikTok advertising campaigns where relevant to the client and target audience.
- Conduct keyword research, competitor analysis, audience research, and market analysis for paid campaigns.
- Create and manage campaign structures, ad groups, targeting, audiences, bidding strategies, budgets, and conversion tracking.
- Continuously monitor campaign performance and optimize CPC, CTR, CPA, CPL, ROAS, conversion rate, and overall campaign profitability.
- Identify underperforming campaigns and implement data-driven optimization strategies.
- Perform A/B testing of ad copy, creatives, landing pages, audiences, bidding strategies, and campaign structures.
- Set up and troubleshoot conversion tracking, pixels, events, Google T

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