The Role

We are looking for a Principal - AI/ML to build and lead our Data Science function at the intersection of Generative AI, marketing intelligence, and programmatic media.

In this role, you will combine hands-on technical leadership, advanced marketing analytics, and AI innovation to design scalable solutions that power decision-making across digital and offline media channels. You will work closely with Product, Engineering, and Business teams to translate complex data into actionable intelligence.

What You Will Do

*Lead & Build*
- Lead, mentor, and scale a high-performing team of data scientists.
- Set technical direction and best practices across modeling, experimentation, and AI adoption.
- Drive a culture of innovation, accountability, and data-driven decision-making.

*Generative AI & LLMs (Core Focus)*
- Lead the design and deployment of Generative AI and Large Language Model (LLM) solutions for marketing and media use cases.
- Apply NLP techniques such as sentiment analysis, topic modeling, and text classification to enrich marketing insights.




- Integrate GenAI into predictive workflows, reporting automation, and proactive intelligence generation.

*Advanced Marketing Analytics*
- Design and implement advanced analytics and machine learning models, including:
- Marketing Mix Modeling (MMM)
- Multi-Touch Attribution (MTA)
- Propensity and RFM modeling
- Bayesian and non-parametric methods
- Apply experimentation frameworks (A/B testing, significance testing) to validate impact and optimize performance.

*Predictive Modeling & Optimization*
- Build predictive models to optimize revenue, audience behavior, bid strategies, and inventory performance.
- Analyze campaign and media trading data to improve eCPM, fill rates, and ROI across channels such as display, video, mobile, social, native, and advanced TV/audio.

*Data Platforms & Architecture*
- Architect scalable data pipelines integrating multiple sources across audience, pricing, and contextual dat

📌 Principal - AI/ML (Bengaluru)
🏢 Isocrates
📍 Bengaluru