Role & responsibilities

Can share your profile on [email protected] or (phone hidden) (Vandana Batra)

Key Responsibilities

Brand Strategy & Identity

Own and evolve the brand positioning, tone of voice, visual language across US, EU, and India markets

– Develop market-specific bfrand narratives that resonate with trade buyers, retail partners, and end consumers in each geography

– Ensure brand consistency across all touchpoints: digital, print, packaging, trade fairs, and partner communications

– Lead brand-level campaigns aligned with seasonal calendars, trade show schedules, and current category launches

Social Media Strategy & Content

– Own end-to-end social media strategy across Instagram, LinkedIn, Pinterest, Facebook, and emerging platforms for all three markets

– Develop and manage a structured monthly content calendar aligned with product launches, trade events, and promotional cycles

– Create or direct the creation of high-quality content — copy, imagery, reels, stories, carousels — that reflects the brand's craftsmanship and global ambition





– Manage and brief the creative and social media team (Designer, Social Media Executive) with detailed, output-ready briefs

– Monitor performance metrics (reach, engagement, follower growth, traffic-to-site) and iterate the content strategy accordingly

– Develop platform-specific strategies: trade-facing storytelling on LinkedIn, lifestyle and product content on Instagram/Pinterest, community-building on Facebook

Content Strategy & Copywriting

– Lead all brand and marketing copy: website, product descriptions, campaign assets, email newsletters, trade collateral, and press materials

– Develop a content framework that educates, engages, and converts — from awareness at the top of the funnel to purchase and repeat

– Work with the SEO team to ensure content is optimised for organic discovery across key markets

– Manage blog/editorial calendar to build brand authority in home dcor, artisan crafts, and

📌 Branding Manager (Greater Noida)
🏢 Dovetail Consulting
📍 Greater Noida