About the Role

We are looking for a Performance Marketing Intern who is interested in paid advertising, campaign optimization, and digital marketing analytics. The intern will assist in planning, executing, monitoring, and optimizing performance marketing campaigns across digital platforms.

Key Responsibilities
- Assist in managing Google Ads and Meta Ads campaigns.
- Conduct keyword, audience, and competitor research.
- Monitor campaign performance and prepare regular reports.
- Track key metrics such as CPC, CTR, CPL, CPA, ROAS, and conversions.
- Assist with campaign optimization based on performance data.
- Support A/B testing of ad creatives, copy, audiences, and landing pages.
- Analyze campaign data using Google Analytics/GA4 and advertising platforms.
- Coordinate with the content and creative teams for ad creatives and copies.
- Stay updated with the latest paid marketing trends and platform updates.

Required Skills
- Basic understanding of Google Ads and Meta Ads.




- Knowledge of digital marketing and paid advertising concepts.
- Basic understanding of Google Analytics/GA4.
- Valuable analytical and problem-solving skills.
- Ability to work with Excel/Google Sheets.
- Good communication and reporting skills.
- Willingness to learn and work with performance data.

Preferred
- Prior internship or project experience in performance marketing.
- Google Ads or Meta Ads certification is a plus.
- Basic knowledge of conversion tracking and remarketing.

What You Will Learn
- Hands-on experience with paid advertising campaigns.
- Campaign optimization and performance analysis.
- Audience targeting and retargeting.
- Conversion tracking and reporting.
- Working with real-world digital marketing projects.

Work Location: In person

📌 Performance Marketer Intern (Kolkata)
🏢 Hansraj Ventures
📍 Kolkata