Role Summary

Responsible for driving customer acquisition, lead generation, and revenue growth through full-funnel performance marketing across Google, Meta, Affiliates, and other digital channels. The role requires expertise in AI-driven campaign optimization, reporting, analytics, and growth marketing.

Key Responsibilities
- Develop and execute performance marketing strategies across Google Ads, Meta Ads, Display, Video, YouTube, and Affiliate channels.
- Monitor and optimize key metrics such as CPL, CAC, CPA, ROAS, and conversions.
- Leverage AI tools for campaign optimization, reporting, analysis, and creative strategy.
- Drive growth hacking initiatives and identify new acquisition opportunities.
- Optimize ad creatives, landing pages, and conversion funnels to maximize ROI.
- Conduct A/B testing, audience segmentation, and competitor analysis.
- Analyze campaign performance using GA4 and attribution models, providing actionable insights.




- Collaborate with internal teams and external partners to ensure effective campaign execution.
- Stay updated with emerging digital marketing trends, AI tools, and industry best practices.

Skills & Qualifications
- MBA in Marketing (Digital Marketing preferred).
- 68 years of experience in Performance Marketing.
- Strong expertise in Google Ads, Meta Ads, GA4, Affiliate Marketing, and AI-driven campaign optimization.
- Hands-on experience with Search, Display, Video, Performance Max, and Social Media Advertising.
- Strong understanding of attribution models, conversion tracking, and growth marketing.
- Proficiency in AI tools for reporting, analysis, automation, and creative optimization.
- Google Ads, Google Analytics, and Meta certifications preferred.
- Solid analytical, communication, and stakeholder management skills.

📌 Senior Manager Performance Marketing (Mumbai)
🏢 Dr Batras
📍 Mumbai