About the Role

We are seeking an experienced Product Lead SMS to own the strategy, roadmap, commercial success, and platform evolution of our SMS business within a CPaaS ecosystem. This role requires deep expertise in enterprise messaging, carrier connectivity, SMS routing, regulatory compliance, deliverability, pricing, and monetization.

The ideal candidate will have significant experience building and scaling SMS products at leading CPaaS, telecom messaging, or communications technology companies or major telecom messaging providers.

This is a highly strategic role requiring a combination of product leadership, messaging domain expertise, commercial acumen, and robust stakeholder management capabilities.

Key Responsibilities
Product Strategy Ownership
- Define and execute the SMS product vision, roadmap, and growth strategy.
- Own the end-to-end SMS portfolio, including:
- Transactional SMS
- Promotional SMS
- OTP and authentication messaging
- International A2P messaging
- Domestic messaging
- Enterprise messaging solutions
- Drive platform differentiation through reliability,



routing intelligence, deliverability optimization, and customer experience.
- Develop long-term strategy around SMS evolution alongside RCS, WhatsApp, and omnichannel messaging.

Carrier Ecosystem Management
- Build deep understanding of telecom operator ecosystems and messaging regulations across key markets.
- Support internal teams with carriers, aggregators, and connectivity to optimize:
- Delivery rates
- Route quality
- Cost efficiency
- Throughput
- Network coverage
- Evaluate direct-connect versus aggregator strategies.

Platform Technology Leadership
- Drive development of:
- SMS APIs
- Messaging orchestration capabilities
- Routing engines
- Delivery intelligence
- Number management
- Sender ID management
- Analytics and reporting
- Define platform requirements for scalability, resilience, observability, and performance.

Commercial Ownership
- Own business KPIs including:
- R

📌 Deputy General Manager – Customer Interaction (Bengaluru)
🏢 Tata Communications
📍 Bengaluru