Role & responsibilities

Purpose - Drive digital acquisition of referrals leads from existing members by designing seamless digital journeys, increasing member engagement, and implementing omnichannel interventions that support the offline sales process. The role will focus on maximizing referral generation, lead qualification, and conversion efficiency through digital platforms, marketing automation, CRM systems, and customer experience optimization

Key Responsibilities

*Referral Growth & Lead Generation*

* Develop and execute digital referral acquisition strategies across web, app, WhatsApp, email, SMS, and social channels.
* Increase the volume and quality of member-generated referrals.
* Design referral campaigns, incentives, and engagement programs to encourage advocacy.
* Create digital mechanisms that make referral submission easy and frictionless.

*Customer Journey Design*

* Map end-to-end member journeys and identify opportunities to generate referrals at critical touchpoints.
* Optimize app and website experiences to improve referral capture and lead conversion.




* Design omnichannel engagement journeys that integrate digital interactions with offline sales processes.
* Continuously reduce customer effort in referral submission and lead qualification.

*Marketing Automation & CRM*

* Build automated communication journeys through WhatsApp, email, SMS, and push notifications.
* Develop lead nurturing workflows to improve qualification rates before handoff to sales teams.
* Implement chatbot and conversational commerce solutions for referral collection and engagement.

*Member Engagement*

* Own digital engagement strategy for existing members.
* Develop lifecycle communication programs to improve member participation and advocacy.
* Monitor engagement metrics and recommend interventions to improve retention and referral activity.

*Agency & Vendor Management*

* Lead external agencies, technology partners, and digital vendors.
* Establ

📌 Referral Marketing (Mumbai)
🏢 Club Mahindra
📍 Mumbai