Job Summary

We are looking for a **creative and performance-driven Social Media Expert** with robust experience in **Organic Social Media Management and Meta Ads**. The ideal candidate should have hands-on experience managing Instagram and Facebook accounts, developing content strategies, handling influencers/UGC, running Meta advertising campaigns, and analyzing campaign performance.
Key Responsibilities

**1. Organic Social Media Management**

* Manage day-to-day Instagram and Facebook accounts.

* Develop monthly social media strategies and content calendars.

* Plan and manage Reels, carousels, static posts, stories, and other social media content.

* Develop strategies to increase reach, engagement, profile visits, followers, and brand awareness.

* Monitor social media trends and identify relevant content opportunities.

* Manage comments, DMs, and overall community engagement.

* Analyze content performance and identify high-performing formats, topics, hooks, and creatives.

**2. Meta Ads Management**

* Plan, execute,



and optimize **Meta Ads campaigns** across Facebook and Instagram.

* Manage campaign structure, budgets, audiences, ad sets, and creatives.

* Set up and monitor **Meta Pixel and Conversion API**.

* Conduct audience research and create Custom and Lookalike Audiences.

* Test different creatives, ad copies, audiences, and campaign structures.

* Monitor key performance metrics such as **CTR, CPC, CPA, ROAS, CPM, and conversions**.

* Optimize campaigns based on performance data to improve ROI and conversions.

* Maintain proper UTM tracking and campaign reporting.

**3. Content, UGC & Influencer Marketing**

* Develop content strategies covering educational, promotional, entertaining, UGC, and brand-focused content.

* Coordinate with graphic designers, video editors, influencers, and content creators.

* Identify and coordinate with relevant influencers for brand campaigns.

* Manage UGC cam

📌 Digital Marketing Manager (Kirti Nagar)
🏢 Panav Biotech
📍 Kirti Nagar