Role &
Job Responsibilities:
- Support implementation, validation, and maintenance of web analytics tracking using Adobe Analytics across digital platforms.
- Work with business, marketing, and technology teams to understand analytics requirements and translate them into tracking solutions.
- Perform debugging and validation of analytics tags using JavaScript, HTML, CSS knowledge, and browser developer tools.
- Generate reports, analyze digital data, and provide actionable insights to improve customer engagement and business performance.
- Ensure timely delivery of analytics solutions and support ongoing optimization initiatives in a consulting workplace.
Skills:
Must have:
- Adobe Analytics
- Basic JavaScript, HTML, and CSS
- Web analytics implementation and tracking validation
- Data analysis and reporting
- Communication and stakeholder management
Good to Have:
- Adobe Analytics Certification
- Exposure to Adobe Experience Platform (AEP)
- Knowledge of Customer Journey Analytics (CJA)
- Experience with Adobe Launch / Tags
- Familiarity with debugging tools and browser developer tools
Eligibility:
- Bachelors degree in Engineering, Computer Science, Information Technology, Analytics, or a related discipline.
- 25 years of experience in Digital Analytics, Web Analytics, or Adobe Analytics implementation/support roles.
📌 Adobe QA Analyst (Bengaluru)
🏢 EXL
📍 Bengaluru